It’s official: The marketing, communications and web development firm formerly known as “GrafiQa” is now Vibrant Creative.
Company President Christopher Quereau made the announcement on April 22 at a launch event in Downtown Binghamton. Vibrant’s employees hosted more than 50 clients, friends, and community and business leaders for the announcement at the company’s new Binghamton Office at 199 State Street. The following day, on April 23rd a follow up event was held at the Oneonta location.
“The name ‘Vibrant Creative’ accurately embodies who we are and what we do for our clients,” said Quereau. “The name is the result of a six month research and development process.”
Bijoy Datta, Vibrant’s Director of Client Relations, added, “This new name explains exactly what our employees do: make our clients Vibrant.”
During our Binghamton and Oneonta Launch events several clients give their opinion on the new name. See below video:
The company unveiled the name along with the logo and a promotional video. Quereau explained the graphic development of the logo, which was conceived by “looking downward onto a fiber optic light and thinking how vibrant the colors were.”
The celebration also marked the Grand Opening of Vibrant’s new Binghamton Office. The building was formerly a dilapidated industrial building that sat as a vacant eyesore for years. Vibrant gutted and renovated the entire building, including an entirely new interior buildout, new electric, new heating/cooling, new plumbing and more. The Grand Opening marks the end of a yearlong process that began with the company’s “Grand Smashing” media event on 4/8/09. All work on the building was done by local contractors. The below image is a picture of the conference room table built by Unalam.com
You can see the brand launch video on youtube.
You can see more pictures of the inside of the new building at 199state.com
Visit VibrantCompany.com for more information and to see our new logo in action.
